Note: To work with a brand channel for your company or organization, you likely will want to use a Google Account associated with your company email address, rather than using a personal Google Account. If you have to log in separately, there's less likelihood of accidentally cross-posting or of accumulating business activity history on your personal account, and vice versa. See our "About your Google/YouTube Account" article for more information.
Sign in to YouTube
Sign into YouTube with your (company) Google Account. Click the profile image in the upper right and click Settings in the menu. For the purpose of this article, I chose to use a company Google Account that has no YouTube channel of its own, but has access to some channels.
YouTube will display the Account settings screen. Scroll, as needed, to get to the "Your account" group and click the See all my channels or create a new channel link.
Create a branded channel
YouTube will ask you to "Use YouTube as..." and should show your name, as entered when you created or updated your Google Account. Don't rush to click the Create Channel button just yet.
Instead, you want to create the channel for your company or organization, using that brand name. So click the Use a business or other name link instead of the button. YouTube will display channels to which your Google Account has access.
Click the Create a new channel link to proceed to the next step. YouTube will prompt you to create a Brand Account. That can be your company or organization name, or it can be a brand name (e.g., a product line) associated therewith.
Type or paste the Brand Account name you want to use into the text box and click the Create button. YouTube will create the Brand Account and its associated YouTube channel, and will present you the home page of the new channel. (It will look quite bare, with no videos or channel art.)
Verify ownership of your new channel
As a next step, you should verify ownership of your new channel. This gives you (or us, on your behalf) permission to upload longer videos, customize video thumbnails and more.
While still using the Brand Account for your new channel, click the profile image in the upper right and click the Creator Studio button in the menu. Or, if you haven't left the home page of your channel, you should see a Creator Studio button at the top. On the left-hand side, you should see Channel as one of the section headings. Click that to open channel settings.
On the Status and Features screen, you ought to see a Verify button below the channel/brand name. Click the Verify button to proceed to the first step, shown here:
United States will be selected by default. Change the country only if necessary. Then choose whether to receive a call or a text with the verification code number. If you choose to receive a phone call, make sure someone is available to answer the phone and to jot down the code number. You'll need the code to complete the next step. Click the Submit button to continue.
When you receive the call or text, type the six-digit code number into the field and click the Submit button.
Or... ask us to do almost all the above
Would you rather GS Marketing Group did this procedure for you? We're happy to do it for you as part of your Sales 24/7™ subscription. We'll want you to email us a statement granting us permission, as we expect to use your brand name (intellectual property) and we'll be designated "Owner" of the Brand Account until we turn it over to you.
Note I say we'll do almost all the setup for you, at your request. You will need to receive the phone call or text message to get the verification code, at a landline or mobile number associated with your business. (It defeats the purpose of verifying ownership if we use our phone number or any other number not associated with your company.) We will coordinate the verification step for a time convenient for you.