Note: To work with a brand channel for your company or organization, you likely will want to use a Google Account associated with your company email address, rather than using a personal Google Account. If you have to log in separately, there's less likelihood of accidentally cross-posting or of accumulating business activity history on your personal account, and vice versa.
Sign in to YouTube
Sign into YouTube with your (company) Google Account. Click the profile image in the upper right and click Settings in the menu. For the purpose of this article, I chose to use a company Google Account that has no YouTube channel of its own, but has access to some channels.
YouTube will display the Account Settings section, with the Overview tab selected by default.
Scroll, as needed, to get to the "Additional features" group and click the See all my channels or create a new channel link. YouTube will ask you to "Use YouTube as..." and should show your name, as entered when you created or updated your Google Account.
Don't rush to click the Create Channel button. Instead, you want to create the channel for your company or organization, using that brand name. So click the Use a business or other name link instead of the button. YouTube will display channels to which your Google Account has access.
Click the Create a new channel link to proceed to the next step. YouTube will prompt you to create a Brand Account. That can be your company or organization name, or it can be a brand name (e.g., a product line) associated therewith.
Type or paste the Brand Account name you want to use into the text box and click the Create button. YouTube will create the Brand Account and its associated YouTube channel, and will present you the home page of the new channel. (It will look quite bare, with no videos or channel art.)
Would you rather GS Marketing Group did this procedure for you? We're happy to do it for you as part of your Sales 24/7™ subscription. We'll want you to email us a statement granting us permission, as we expect to use your brand name (intellectual property) and we'll be "Owner" of the Brand Account until we turn it over to you.