A given email campaign may consist of one or more email messages, in parallel or in series, but the messaging throughout the campaign should be consistent.
We will ask you what you have for copy, imagery and the like. If you need assistance with developing the content and tone, we stand ready to help you with that, too. In various client campaigns, we have been involved in planning, writing, editing, designing, laying out, testing, deploying and reporting—or some combination thereof.
As noted elsewhere, we focus on developing campaigns that accommodate multiple devices. Most email is opened first on mobile devices, although your results may vary due to your target audience.
As a best practice, we recommend sending regular email campaigns to keep your audience engaged. It also helps reduce the risk recipients flag your message as spam, if you aren't sporadic about sending. We also recommend crafting messages that address specific interests of segments within that audience. That, too, helps reduce the risk of complaints or unsubscribes.
To encourage regular campaign activity, we offer special rates for either monthly or quarterly subscription. We will work with you to determine an optimal send schedule, and then offer you subscription options.
As with any creative work, we require that your company/organization owns the copyright to any copy, imagery, logos or other materials you supply—or that you have permission to use those materials.
We can work with materials supplied in a great many formats: Microsoft Word (or compatible), PDF or plain text for copy; Photoshop, EPS, JPEG, PNG or other image formats. If you wish to create an email message as an adaptation of an advertisement or print piece, we may ask you to supply the source materials used to create the original work, including atypical fonts. If we need to obtain a license for a particular font, we will include the licensing cost in our invoicing to you.
In compliance with anti-spam regulations, we include in the footer at the end of each and every message your company/organization and address. We also include an opt-out (unsubscribe) link. On the chance your message may reach a subscriber outside the US, we also identify GS Marketing Group as a material participant in the campaign. While we may give some leeway in precise wording of the text in the footer, we will not omit or significantly alter contents. This stipulation is intended to protect you and us, in the event a recipient issues a complaint.