Let's talk. We begin with a conversation about your company and your goals. Then we discuss how a new or renovated website can help introduce your company to prospects, and how it can help you work toward your goals.
On initial contact, we will set an appointment to meet with you in person, either here at our office or at yours. If distance makes an in-person meeting difficult or costly, we can conduct a discovery meeting (or subsequent meetings) via teleconference. If we should sign a (mutual) non-disclosure agreement, let's get that done before our appointment.
Bring to this session the big picture of your brand: Who are you and who are your customers? What do you offer, and what is unique about it? What messaging have you used in the past, including what worked and what didn't? With whom do you compete?
We will bring open minds and open ears, to get to know you better. This session is about you but we'll also share examples of our past work, especially as we discuss what you have in mind and identify similarities.
After documenting questions and answers from the discovery session, we'll draw up a proposal to describe the scope of work and associated costs. Typically, we divide the work into phases, each with deliverable(s)—and depencencies. Additional line items will include costs for applicable expenses, such as website hosting.
We offer fairly flexible invoicing options for budgeting purposes, primarily either a shorter-term monthly/milestone schedule or a longer-term monthly subscription schedule. When combined with a Sales 24/7 product video package, get a single subscription price for everything.
We'll send a proposal notice through FreshBooks, the software-as-a-service platform we use for time/expense tracking and invoicing, as well. You may click the link in that email notice to view, print and accept the proposal. (Or request changes from the same link.)
On approval, we'll begin working on design concepts, taking into consideration what we learned in the discovery session—and any new information received since then. We'll present the concepts, one of which you may select for further development.
When we have an approved design, we'll begin building the website. We'll update you as we make progress, and expect to hear from us if we need additional information or other resources. We have a GoToMeeting account, which allows us to conduct convenient walk-through reviews while we're all at our own desks.
We'll conduct testing of the website as we go, and as we complete features like inquiry forms. We'll send form-fill data first to ourselves, to confirm functionality, and then we'll send test form-fills to you so you can confirm receipt.
Acceptance and launch
On your acceptance of our work, we'll work with your team to publish the website. This may mean we package the files and data so your team can install, or we may handle it all for you. We'll establish the specific procedure during discovery and note necessary steps in the proposal.
This, too, will be discussed in discovery and outlined in the proposal. We work with WordPress and certain other content management platforms, and can train selected staff members to use the tools to keep the website content current. Otherwise, we can offer a subscription rate to perform updates for you on a monthly basis.
Site metrics are available through Google Analytics, and ask us about driving traffic to your website with Bing Ads and Google Ads (formerly AdWords).
As with any creative work, we require that your company/organization owns the copyright to any copy, imagery, logos or other materials you supply—or that you have written permission to use those materials.
We can work with materials supplied in a great many formats: Microsoft Word (or compatible), PDF or plain text for copy; Photoshop, EPS, JPEG, PNG or other image formats. If you have supplemental content that's only available in print pieces (brochure, catalog, etc.), we can with those, too.