Landing pages almost always will be tied to an advertising/marketing campaign. Therefore, we'll want to talk about the campaign and how we can help with other aspects, as needed.
Advertising on search engines and social networks offer rich experiences to the audience and detailed metrics for advertisers. Likewise, email marketing offers insight into how well a campaign performs and has potential for precise targeting, even before the recipient gets to your page. Direct mail, trade ads, PR, TV/radio broadcast and other means also can drive traffic to your landing page. All sources can be tracked.
We can help you craft your messaging for the channel or channels you want to target.
A landing page needs to be hosted somewhere online. This could be a dedicated page on your website or it could be at a separate address. We serve pages at a few generalized domains, but we also can set up a campaign-specific domain for you.
This will complement the message in the source(s) you've identified. A search campaign may include multiple ad groups, each consisting of a few or more ads. The greater the relevance and specificity at source and landing page, the likelier the visitor will convert to a lead or customer.
The copy on the page should be just enough to convince the visitor to take that desired action.
Call to Action
On that note, what is your desired action? Should the visitor call? You might want a phone number you can track against the campaign. Do you want visitors to sign up for an event? Or to order a product? The action should be prominent and clear. Collect only as much information as you need from visitors to follow up on their action.
Have more questions, or want to get started? Call or write us to take the next step.