In many cases, the most effective way to cut waste is to begin with a clean list. If you have yet to source a list for a prospect campaign, see "How do I know whom to target with direct mail?" We work with data providers who guarantee delivery of 90 percent or better. If you already have a list, such as your customers, we can check your data for incomplete or outdated addresses that will affect deliverability.
Depending on your objectives for the campaign, list segmentation may help reduce costs while boosting effectiveness. By identifying a group (or groups) within your list most likely to respond to the campaign, we can improve your ROI.
For example, segmenting by active versus lapsed customers would allow you to vary your messaging, including any special offers you may use to entice one group or the other to respond.
If you routinely send tens or hundreds of thousands of pieces in a single mailing (e.g., catalogs), you may want to perform A/B/n testing on a subset of the list to vary design, messaging and more. Based on the results of the test, you can send the best performing version to the remainder of your list.
Media and bulk rate
Paper stock and other media you may wish to include in the mailing will affect pricing. We can help you choose media and finish, and offer discounted per-piece rates in tiered quantities.
We work with print vendors who will imprint addresses and send via US Mail bulk rate. Minimum quantities apply.
To discuss your objectives and how we can optimize your spending, submit a request here in the Help Center or call 800-859-3970.